Google plans to begin producing its personal movies and tv reveals by way of a “manufacturing initiative” referred to as 100 Zeros, Business Insider reports. The corporate is working with Vary Media Companions, a expertise administration and manufacturing firm, to determine initiatives that attraction to youthful audiences and will “promote a constructive view of [Google’s] merchandise.”
Apart from the apparent alternative for product placement, the bigger purpose of the initiative is to fund initiatives which have a constructive view of know-how, and to get the artistic trade keen on utilizing Google’s merchandise. Immersive View, Google’s 3D aerial scans featured in Google Maps, could possibly be a software it pushes, Enterprise Insider writes. Veo 2, Google’s AI video mannequin, looks like a pure candidate, too. Whichever approach the corporate goes, 100 Zeros already has a film below its belt: The initiative reportedly helped pay for the advertising and marketing for the indie horror film Cuckoo.
When Engadget reached out to Google for remark, the corporate shared the X post beneath, confirming that 100 Zeros is not a studio, however was created to assist filmmakers incorporate XR and AI into their productions:
This isn’t a brand new studio, it’s an initiative pushed by our Platforms & Gadgets staff which incorporates Android. We’re working with Vary to help the artistic group in integrating cutting-edge applied sciences and platforms, like XR and AI, into their filmmaking.
— Information from Google (@NewsFromGoogle) May 5, 2025
Google has some expertise within the leisure trade by means of its defunct YouTube Red Originals program. When YouTube first launched YouTube Purple, the subscription service now referred to as YouTube Premium, it did so alongside a slate of authentic content material that includes notable YouTube expertise. This system produced plenty of reveals and movies, together with widespread sequence that discovered houses on other streaming services, like Cobra Kai, however by no means turned a real competitor to Netflix.
100 Zeros would not sound like one other YouTube Purple, and as a substitute, a extra conventional play to make authentic content material and promote it to different distributors — simply with a probably Google-y taste.
Replace, Could 5, 3:30PM ET: This text was up to date with a social publish from Google confirming the existence of its new manufacturing initiative.
This text initially appeared on Engadget at https://www.engadget.com/leisure/tv-movies/google-is-reportedly-getting-back-into-film-and-tv-with-a-tech-friendly-production-initiative-185138762.html?src=rss
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