Elon Musk reportedly fired a key Tesla government following one other month of flagging gross sales

Elon Musk has reportedly fired Omead Afshar, Tesla’s head of producing and operations in North America and Europe, according to Forbes. Each CNBC and Bloomberg corroborated the report. Afshar’s exit follows Milan Kovac, the pinnacle of engineering on Tesla’s Optimus robotic, who left the company in early June.

Afshar was promoted to the position final yr, Bloomberg reports, after working for a number of totally different Musk-owned corporations since 2017. The timing of his exit is not notably stunning given the difficulty Tesla has confronted promoting vehicles. Gross sales in Europe have shrunk for a fifth consecutive month and the European Vehicle Producers’ Affiliation reports that registrations of new Teslas dropped by almost 41 p.c in Might. The corporate can also be struggling in China, where sales fell 15 percent in the identical month.

Whereas Musk seems to be holding Afshar accountable, the blame clearly lies at Musk’s toes. Helping to fund President Donald Trump’s re-election within the US, operating the damaging DOGE cost-cutting efforts after his election and simply typically sustaining a noxious public presence have completely tainted Musk and his corporations. Whereas SpaceX nonetheless benefits from government contracts, Tesla’s gross sales are susceptible to public opinion, one thing the Tesla Takedown movement has been leveraging to its benefit with protests outdoors of the corporate’s dealerships.

Firing Afshar, leaving his position within the US authorities and launching Tesla’s robotaxi service in Austin are all totally different makes an attempt from Musk to vary the narrative round Tesla. It isn’t clear but whether or not they’ll truly assist.