Spotify simply made a uncommon assertion responding to an explosive new rumor

It is not typically {that a} main tech firm responds to rumors circulating on-line, but it surely seems this explicit rumor about Spotify was getting beneath the music streaming large’s pores and skin.

Spotify just lately took to social media to debunk a rumor suggesting that Spotify Premium, its paid subscription service, will quickly begin together with unskippable advertisements. The corporate has categorically denied this rumor as “false,” asserting that “Premium music listening is and can stay ad-free.”

One of many greatest promoting factors of Spotify Premium, which prices $12 a month, is its ad-free listening experience. If the corporate had been to instantly change course, it might possible fire up fairly an issue. You could be questioning what prompted Spotify to make a public assertion about this? Nicely, all of it needed to do with a current bug.

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A glitch brought about advertisements on Premium for some customers

It took Spotify a month to repair the problem

Initially, rumors about Spotify instantly introducing advertisements into Premium had been sparked by a bug customers started experiencing in February. This bug brought about Premium members to come across advertisements in sure circumstances, regardless of paying for ad-free listening. Many customers took to the Spotify Community forum to voice their complaints concerning the situation.

Pocket-lint reported on this case in February, highlighting one consumer who wrote on the Spotify Group boards: “I get advertisements on Spotify with premium in between podcast episodes. It is occurred on my Samsung S22 and Pixel 7. If I skip it it simply serves one other, I do not pay $250 a 12 months to hearken to advertisements.”

After a month of customers encountering points and 94 pages of discussion board posts later, Spotify lastly confirmed on March 6 that the issue was resolved and thanked customers for his or her persistence through the investigation of the bug. Whereas this situation didn’t have an effect on each Spotify consumer, it was widespread sufficient for conspiracy theories to emerge, suggesting that this bug was really a take a look at for future advertisements on Spotify Premium.

Posts about the opportunity of Spotify Premium incorporating advertisements started circulating on X and TikTok, gaining traction. That is possible the rationale why Spotify firmly denied any rumors about Premium getting advertisements. Nevertheless, there are nonetheless rumors that Spotify will lastly launch its dearer Hi-Fi Premium tier soon, which the streaming large hasn’t commented on or denied.

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Spotify could possibly be including a Music Professional tier

Larger high quality audio, however at a better price

Pocket-lint / Spotify

Whereas Spotify’s present Premium music tier will possible stay unchanged for a while, a higher-priced Hello-Fi choice may nonetheless be on the horizon for the music streaming large. In 2021, the corporate introduced Spotify Hi-Fi, an improve to its Premium music listening service, however 4 years later, it has but to materialize.

In February, Bloomberg reported {that a} supply claimed the corporate was creating a brand new Premium tier known as “Music Professional,” which may provide customers further advantages reminiscent of early entry to live performance tickets and an AI remix function that permits subscribers to “combine collectively songs from completely different artists.”

The standout function of Music Professional could lastly be Spotify Hello-Fi, that means subscribers may acquire entry to higher-quality audio due to lossless audio assist, enabling them to hearken to songs at CD-quality, with a better bitrate of 1411kbps (16 bit/44.1 kHz). Music Professional may price a further $6 a month on high of Spotify Premium, bringing the overall to $18 a month.

Spotify Music Professional may launch “later this 12 months.” Whereas Spotify denied rumors of Premium incorporating advertisements, its dearer Premium add-on could possibly be arriving quickly.

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