Cell Hologram: Marketon’s Ambition for On a regular basis Visible Immersion

Immersive show know-how has typically promised to vary how we study, play, and talk, however in apply, it has struggled with adoption. Digital actuality headsets may be heavy and uncomfortable. Augmented actuality instruments require particular glasses. For many individuals, movement illness and fatigue are obstacles to utilizing these units for quite a lot of minutes at a time. The dream of interacting with lifelike, floating visuals has remained extra science fiction than each day actuality.

Marketon, a Korean know-how firm, believes it has discovered a greater path ahead. Its Cell Hologram product goals to ship a hovering 3D show that customers can see and work together with utilizing solely their eyes and arms—no headset, no goggles, no particular lighting. Photos seem to drift in midair, and customers can rotate, drag, or enlarge them with pure gestures. The expertise recollects futuristic film scenes, but it’s compact sufficient to sit down on a desk.

What makes this product totally different is its naked-eye hologram know-how. In contrast to VR or AR, which isolate the consumer in a headset, Marketon’s holographic show initiatives visuals straight into the air. This permits teams of individuals to view and have interaction with the identical content material directly, making it appropriate for lecture rooms, museums, banks, and even healthcare environments the place lowering bodily contact is essential. The corporate additionally combines holograms with AI—think about chatting with a lifelike digital assistant, or perhaps a holographic Okay-pop idol that responds in actual time.

Historically, immersive shows have typically been tied to cumbersome gear. Museums would possibly use giant projection rooms, whereas faculties depend on tablets and interactive whiteboards. These strategies provide interactivity however lack the depth notion and bodily presence of a real hologram. Marketon cleverly makes use of flat shows, mirrors, computation, and a “hologram plate” to make the picture seem immersive, with out the hindrance of head-worn units.

We’ve interacted in individual with the MKT10 model (first photograph above), and it does present an immersive really feel that’s surprisingly good contemplating its simplicity for the consumer. You may have a look at the picture naturally, and there’s no must overly align with something or place your eyes exactly. It really works even higher if the content material is purposely constructed for this use case.

The corporate has already deployed its know-how in Korea, with installations on the Seodaemun Museum of Pure Historical past and company companions like Hyundai Motor Firm. Internationally, Marketon’s holograms may be discovered on the Brooklyn Chamber of Commerce in New York, the Korean Heart in San Francisco, and Singapore’s OCBC Financial institution (see videos).

The Cell Hologram formally launched in July 2025 as a desktop product aimed on the shopper market. Using the worldwide wave of Okay-pop and Korean cultural exports, Marketon is positioning the machine as a private leisure and communication hub. Followers will be capable of work together with holographic variations of their favourite stars, turning passive media consumption right into a two-way expertise.

To construct momentum, the corporate is pursuing a world showcase technique. In September 2025, it would current the Cell Hologram at IFA in Berlin, utilizing Europe’s robust Okay-pop fandom as a launchpad. In October, it would head to Dubai for GITEX, the Center East’s largest tech expo, the place Marketon plans to announce a strategic partnership with a regional occasions firm. These appearances will pave the way in which for the spotlight occasion: CES 2026 in Las Vegas.

A use case in Schooling

Marketon believes its hologram know-how can turn out to be a elementary show know-how and have a transformative influence throughout many fields, anyplace shows are used at this time. The corporate sees hovering holograms as a brand new normal for digital interplay that may enrich studying environments, improve cultural experiences, make monetary companies extra partaking, and enhance security in medical or public areas.

Based by CEO Chang Joon Yang, Marketon has already received a number of main awards in Korea, together with the ICT Innovation Award from the Ministry of Science and ICT.

Filed in Computers. Learn extra about CES, CES 2026 and Korea.