Microsoft integrates OpenAI’s Sora video creator into Bing

Microsoft launched an AI-powered video generator to its Bing search engine. is powered by OpenAI‘s Sora, which creates quick clips based mostly on textual content prompts. The free characteristic is rolling out to the Bing cell app beginning as we speak and is slated to reach afterward desktop and to Copilot Search.

Microsoft has invested into OpenAI in assist of its artificial intelligence endeavors through the years. The tech large built-in the DALL-E picture era functionality from OpenAI into the Bing search engine in 2023, so it is not shocking that it has adopted an identical path with the corporate’s Sora video device.

Nonetheless, Sora had a rocky launch with a rebuke from to not practice on its movies and from a number of of its early testing individuals. The mannequin turned broadly on the finish of final 12 months. It is also going through extra competitors from different video AI fashions providing extra complicated options, reminiscent of Google’s .