Netflix is reportedly going massive on video podcasts for 2026

2026 is seemingly going to be the yr that Netflix will get aggressive with podcasting. We already knew that the streamer will video podcasts from Spotify Studios and The Ringer within the new yr, and in line with a brand new report, brokers at main expertise companies are being sounded out forward of a Q1 push.

Sources have informed  that Netflix has despatched “dozens of requests” to brokers at WME, UTA and CAA because it appears to be like so as to add extra video podcasts to the platform. The plan is that the corporate launches its video podcast providing in early 2026, by which period it needs to have a library of reveals with current audiences.

This comes after  reported this week that Netflix can be in licensing talks with iHeartMedia, which is likely one of the largest podcasts publishers on the planet and makes reveals like Stuff You Ought to Know and The Breakfast Membership. In keeping with Bloomberg’s sources, Netflix needs an exclusivity deal that might imply featured reveals would not be uploaded to YouTube. The latter is Spotify’s greatest rival within the area, and handed month-to-month energetic podcast viewers initially of 2025.

The Spotify deal Netflix penned final month consists of 9 sports activities podcasts at launch, amongst them The Invoice Simmons Podcast and The Zach Lowe Present. Different video podcasts coming to the streaming service embody Serial Killers and The Ringer’s The Rewatchables.